GT had the foundations of a strong brand but lacked a distinctive visual voice.
I led the creative direction, developing a culture-inspired identity system that gave the brand a bolder presence and a clearer point of view.
Sergh Pavlov is an Art Director working across identities, websites, and digital products.
Sergh Pavlov is an Art Director working across identities, websites, and digital products.
A digital experience that communicates the studio’s work with greater clarity, confidence and personality.
Brag app turns busy article pages into instagram-ready materials.
Reason Pictures needed a digital presence that matched its reputation within the film industry.
I led the art direction across the website, merch and supporting digital assets, creating a cohesive visual language that feels both emotionally engaging and industry credible.
SPS required an identity that could feel approachable without sacrificing clarity.
I designed a flexible visual system and interface language that supports both the product and the in-house team, making it easier to create consistent communication as the company grows.
Felix Umarov’s work is defined by restraint and cinematic precision. The goal was to translate those qualities into a digital experience.
I led the art direction and interface design, creating a website that feels understated, distinctive and true to his visual language.
Repositioned a London-based non-profit through a bold visual identity, making the organization feel more contemporary, approachable and culturally relevant.