About

Sergh Pavlov is a brand and product designer. He creates identities and interfaces. Sergh works with founders and artists across the UK, Europe, MENA and the US. His expertise spans from research and positioning to the design of digital and printed matter.

Background

In 2026, Sergh moved to Guangzhou, China.

Since 2024, Sergh has been an Art Director at NEU, a creative talent representation agency. He has worked with A24 and Hype Studios, technology companies and consumer brands.

In 2023, Sergh created his first physical product under his brand PSM. The object, Soundproof Hoodie, is an attempt to rethink how clothing can influence a person. It sold out.

Approach

Sergh describes his approach as deeply caring about clients and culture. His tools are Codex and Art History.